Madomi Pastas: Packaging Design and Details

On a crowded shelf, packaging needs to catch the eye and quickly help people understand the product. For Madomi, the challenge was to bring a broad range of foods together without losing the brand's personality.

Madomi makes fresh pasta in San Miguel de Tucumán. On its Instagram profile, the brand invites its community to share recipes and tag the account. That connection with people who enjoy its products informs the visual challenge: bringing different varieties together under one recognizable identity.

Across the packaging pieces, red and green, the Madomi character, and the wordmark work alongside product names, varieties, and package information. Together, they show how the information is organized and which visual cues make each design recognizable.

Madomi Pastas product packaging family — A family of packages for different product categories, connected by Madomi's visual cues.

A brand recognized at a glance

The wordmark and character act as recurring reference points across the packages. Strong colors help distinguish the brand, while the name of each variety takes center stage.

The wordmark and character carry through the different product lines.

Empanadas: three varieties, one product line

The three packages share the same structure and brand cues. The variety name and color accents help distinguish each option without losing the line's visual unity.

Madomi hojaldre empanada package — **Hojaldre.** A light palette supports the product image.

Madomi empanadas for frying package — **Para freír.** A violet accent sets this variety apart.

Madomi tipo criolla empanada package — **Tipo criolla.** Red and cream keep it connected to the line.

Pasta: the ravioli package

The ravioli line applies a shared structure to three varieties: the brand, product window, and package information stay consistent, while each flavor's name and color set it apart.

Madomi ricotta and spinach ravioli package — **Mockup · Ricotta and spinach.** Green supports the variety while keeping Madomi's visual cues.

Madomi chicken and spinach ravioli package — **Mockup · Chicken and spinach.** A red accent distinguishes this flavor within the line.

Madomi four-cheese ravioli package — **Mockup · Four cheese.** An orange detail identifies another variety within the same brand system.

Dulce de leche: two sizes, one identity

Both tubs retain Madomi's visual cues while adapting the composition to each format. The size difference shows how the brand is arranged on each package.

Madomi 200-gram classic dulce de leche tub — **Classic dulce de leche, 200 g.** The visual system fits a compact format.

Madomi 380-gram classic dulce de leche tub — **Classic dulce de leche, 380 g.** The same identity fills a larger surface.

Butter: 100 g and 200 g formats

The butter line has its own horizontal package design. The 200 g format extends the 100 g presentation while keeping the wordmark, character, and blue palette.

Madomi extra-quality butter package, 100 grams — **Extra quality, 100 g.** The compact format brings together the brand, character, and variety.

Madomi extra-quality butter package, 200 grams — **Mockup · Extra quality, 200 g.** The package extends the format while keeping the same visual identity.

A visual system that works across products

The design balances consistency with distinction. The brand remains present throughout the line, while color, typography, and product imagery help people identify each variety.

Look closely and each decision—from the wordmark's scale to the placement of package information—helps make the packaging clear, recognizable, and cohesive as a family.

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